Given that most car purchases start through search engines, CarGurus has accumulated vast knowledge advertising and promoting its site as a growing company – putting it in an ideal position to help dealers improve their paid search, too.
The Natterbox platform will significantly improve the experience for BuyaCar’s staff and customers’ by increasing efficiency and effectiveness throughout the working day and ensuring customers are looked after promptly and to a high standard.
Infiniti customers using the Buy Online service will now benefit from real-time part-exchange valuations, finance tools with immediate credit decisions, and digital signing of agreements and online payment processing.
Charlotte Tice will be joining Carwow to consolidate and expand the company’s relationships with media agencies and to position the fast-growth tech business as a leading producer of automotive content.
“We created confusion in the past; now we have a simple structure: Dealer Auctions, our new joint venture with Auto Trader; Manheim, our auction centre, inspect and collect, and de-fleet business; NextGear; and Modix, our digital marketing solution.” said Cox Auto UK CEO Martin Forbes.
AA Cars’ Chief Executive James Fairclough said: “These days, consumers are much more comfortable with buying valuable products they haven’t seen first – namely due to the sheer volume of listing information."