Though the two companies have collaborated for the project, Dealer Auction will be an independent offering. It offers lower buyer fees, matches buyers and sellers transacting online and offers data for customers.
Le Etta Pearce, CEO of Dealer Auction said, ‘We’re setting out to disrupt the way that vehicles are remarketed. This is a truly exciting new platform that’s built to meet the real needs of our customers."
Alistair Horsbugh, Chief Executive Officer at CitNow, said: “Carol came to us with plenty of experience in the sector and has made a big difference to CitNow, helping us go from strength to strength over the past year."
Russell Barber, Group Disposals Manager at Group 1 Automotive, said: “The BCA business model is unique in its breadth of services across the supply chain and offers the scale and flexibility we need to support our ambitious used car programme."