Its data shows that data integration can save a dealer 10 minutes of administration time per vehicle, and the synchronisation of marketing preferences across technology platforms improves GPDR compliance.
“Dealerships will remain central to the world of automotive retailing, but they will have to evolve as the one size fits all approach is fast becoming redundant,” said Nathan Coe, Auto Trader’s CEO-Designate.
Buyacar believes the overcharged is a result of the extra cost of optional add-ons and that at the end of the contract most financial schemes still charge the full amount for options divided into installment payments.
The aim is to make it possible to not only find the perfect car but also to receive a good service from the dealer while doing so. This means Carwow has to cater to the consumer as well as help the dealer network.