Lyft will be pitching itself as a more focused bet on ride-hailing to differentiate itself from Uber, which has diversified to areas such as food delivery and freight hauling and expanded around the world.
“By providing access to our new software we can empower them to better understand the used vehicle market, in order to set more competitive residual values and better manage risk,” according to Manheim data and market intelligence Product Manager, Brenton Barnes.
The lead-generation software works as one with Reynolds Contact Management, a web-based customer relationship management system, and DigiSales, the mobile application from Reynolds for Contact Management that enables sales staff access to information such as customer data and vehicle inventory.
Market analytics company, V12, recently started up their new Dealer Conquest solution to assist car dealers find consumers who are thinking of buying a vehicle in the near future and convince them to purchase it.
“We started looking around at other opportunities revolving around technology and where we could leverage that technology and landed on the powersports business,” said Marshall Chesrown, Chief Executive, RumbleOn.
The online used car retailer has customers who go online to search, purchase, trade, finance and schedule cars to be delivered to their front doors, cutting out car dealerships in the process. But changing buying habits in the $764B annual used car market can be hard and costly, particularly for a company that has yet to become profitable.