The company plans to launch a campaign across TV, print, digital and out of home to promote the new service having appointed Saatchi & Saatchi Sydney to handle its creative and branding duties in August.
This new collaboration will be promoted to Mercedes owners across Australia and new and existing DriveMyCar customers who are seeking a luxury driving experience with the convenience of airport valet pick up.
The Guardian Backup-driver Monitoring System (Guardian BdMS) is designed to ensure that the backup-driver in a self-driving research vehicle is alert, aware and ready to take control of the driving task whenever necessary.
SpinCar’s state-of-the-art merchandising solution leverages proprietary technology to build trust with consumers shopping on a dealer, OEM, or third-party website. The platform automatically converts vehicle photographs into highly-interactive, virtual reality enabled 360° displays with tagged, touchable hotspots.