Trivago to offer vacation rentals in Japan from Rakuten LIFULL STAY

April 22, 2019
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Rakuten LIFULL STAY is offering listings in Japan to trivago

The Rakuten Group vacation rental service arm in Japan has announced that it will be providing trivago with its inventory of Japanese vacation rental properties listed on Vacation STAY, Rakuten LIFULL STAY's vacation accommodation booking site. This move is the first offering the platform has made to any global travel search platform

To start the partnership off, trivago customers can search for vacation rentals and other simple accommodations in Japan on Vacation STAY, and compare them with similar accommodations through trivago. Vacation STAY is among the largest booking platforms for short-term stays in Japan and offers a comprehensive inventory of different accommodation types, ranging from inns, temple stays and holiday homes where guests can interact with their hosts, along with single houses, condos and Rakuten LIFULL STAY hostels created to provide the diverse needs of the average traveler. 

As for its partner, trivago has connections with over 400 booking agencies across the globe. It's hotel marketplace allows users to compare accommodations in over 190 countries, worldwide.

With this partnership, both trivago and Rakuten LIFULL STAY will offer a wider variety of lodging options to trivago users in Japan. Eventually, the joint venture will promote the services to travelers visiting Japan from around the world, expanding its reach even further. But as of phase 1, they're sticking to locals.

“At trivago, we are proud to be the first metasearch to offer Rakuten LIFULL STAY vacation rentals to our users,” said Johannes Thomas, Managing Director & Chief Revenue Officer of trivago. “With this we are expanding the choice for our users and help them to find their ideal place to stay. More and more travelers are considering vacation rentals as an option to travel. Our global reach will allow Rakuten LIFULL STAY to target those travelers effectively. Vacation rental owners will increase their reach within Japan as well as internationally and will benefit from a growing demand in this accommodation segment.”

“We are delighted to launch this partnership with trivago, one of the largest global online hotel search platforms,” said Munekatsu Ota, Representative Director of Rakuten LIFULL STAY. “As the number of international visitors to Japan continues to grow, travel and accommodation needs are diversifying domestically too as the vacation rental market becomes an established segment of the industry. Through the partnership between trivago and Rakuten LIFULL STAY, we aim not only to initially offer a wider choice of accommodation to domestic travelers then international travelers, but also to further drive inbound tourism by developing accommodation inventories for more enjoyable travel in Japan.”

Edited by V. Haviland

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April 22, 2019

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