trulia.com has released a self-service platform allowing Trulia Pro subscribers to purchase a share of advertising space on its search results and listing pages.
The US-based real estate search engine says its new Trulia Local Ads option will give advertisers the ability to “lock up” a share of their local market and “dominate” their competition.
The ads show listing data and information from the advertiser’s trulia.com profile, and can be displayed at both city and zip code levels. They can also be tracked in terms of traffic and click through rates, allowing advertisers to adjust their campaign accordingly.
“Through our testing, we know dynamic, hyper-local ads perform five times better than the industry average for traditional static banner ads,” trulia.com CEO Pete Flint is quoted as saying.
Flint recently said trulia.com would be focusing on mobile and local information this year, and the search engine isn’t wasting time on either front.
In fact, trulia.com has just added new features to its mobile website, providing information on schools, an agent contact directory, and access to its blogs and real estate guides.