San Francisco-based Trulia has taken a further step into online apartment rental listings by partnering with Atlanta-based Primedia Inc., parent company of ApartmentGuide.com.
Trulia announced an agreement in which Apartment Guide’s leading collection of information and listings will be the exclusive multi-family inventory on Trulia. The companies have also agreed to join forces to form the Trulia-PRIMEDIA Network, with Trulia selling display advertising and other media products on behalf of PRIMEDIA.
PRIMEDIA is currently a leading marketing partner for multi-family apartment communities, an exceptionally important and valuable segment in the industry for both renters and advertisers. The company uses several leading channels to attract consumers to its vast supply of apartment community listings, including ApartmentGuide.com, Rentals.com, RentalHouses.com, and Rent.com, which it acquired in May 2012.
“We are very excited to provide Trulia consumers access to Apartment Guide’s comprehensive selection of multi-family listings and high quality content across its Web and mobile platforms,” said Charles Stubbs, CEO of PRIMEDIA. “Partnering with Trulia, also a leader in the mobile space, is very exciting for our valued customers.”
PRIMEDIA is committed to providing the apartment communities it serves with exposure to highly qualified renters across its own sites, as well as mobile, which now represents over 30 percent of the qualified leads it generates. PRIMEDIA has been a leader in mobile innovation by being the first to develop apps in the rental market for iPhone, Android, iPad, and Kindle Fire, resulting in over 55 percent year-over-year growth in mobile downloads with over 1.8 million downloads. Now, by publishing listings on Trulia, PRIMEDIA is providing its advertisers with another opportunity to connect with qualified consumers looking for a place to rent.
“Today, Trulia is focused on providing the inside scoop about neighborhoods and places to live across the country. Our partnership with PRIMEDIA is a major step in solving the fragmentation of the rental market by linking Trulia’s quickly growing, transaction-ready audience with premiere rental inventory,” said Pete Flint, Trulia’s CEO. “Further, the Trulia-PRIMEDIA Network enables us to offer our advertising partners access to one of the largest housing specific audiences online.”
Trulia continues to generate rapid growth in rentals, with monthly rental visits up 130 percent year-over-year and inquiries sent through Trulia up 200 percent year-over-year. Trulia has also built apps on both Android and iOS that have been downloaded 1 million times by renters since November 2011. These apps offer important features for renters, including real-time notifications when new properties that match saved search criteria become available. The apps allow users to quickly browse rental properties, gain insights into neighborhoods and schools and ultimately contact rental professionals with the click of a button.
