Property portals around the globe try to help their users find the affordable and now it seems appropriate neighbourhoods to invest in, move to, or simply browse to get a feel for the area; with statistics on crime rates, school scores and overall quality of life addressed in lengthy reports.
Now Trulia, one of the leading online property portals in the US, in honour of Gay Pride month, has focused on finding neighborhoods across America which are also gay friendly.
San Francisco’s Castro neighbourhood is at the top of Trulia’s list as well as New York’s East Village, but the company also found throughout the country, suburban and small-towns with high concentrations of gay people. Even in the big, expensive cities, it’s possible to find a gay community without spending a fortune, and the picture looks different for gay men and women, who often cluster in very different neighborhoods even in the same metro.
Here is what Trulia did: for each ZIP code in the U.S., they calculated the share of households that are same-sex male couples and same-sex female couples, based on the 2010 Census. Then, they combined the Census data on where gay people live with median price per foot of listed homes in each ZIP code on Trulia over the past year.
With this report, Trulia is broadening its spectrum of buyers to whom they cater as well as showing that information on our living patterns, are out there for the taking. We will most than likely see more of this kind of niche marketing as more and more of our patterns are digitized.