North Carolina-based real estate tech company Adwerx, recently announced that it has incorporated ads on Instagram into its highly regarded Automated Listing Advertising Program.
Instagram has rapidly become one of the most popular social networks with over 800 million active monthly users. The addition makes it possible for Adwerx to provide real estate agents with comprehensive visibility for their real estate listing ads. New automation partners will be automatically enrolled in the Instagram advertisements.
In a little over one year, the Adwerx Enterprise Automated Listing Advertising Program has seen widespread adoption across the residential real estate industry with over 50 regional and national brokerages signed and a potential total of 150,000 agents enrolled in the system. The innovative program connects directly with multiple listing services, so that listing ads go live as soon as a property is publicly launched. Ads appear on a variety of popular websites and social networks. With homes going under contract in under one month in many markets across the country, this program is essential for generating high visibility in a short amount of time.
Jed Carlson, CEO of Adwerx said, “Our mission is to make digital advertising simple and effective for agents and brokers so they can focus on business growth.”
Adwerx also recently announced integrations with top transaction management platforms SkySlope and dotloop that will guarantee that the seller of the property sees the ads as soon as they launch in their marketplace. Agents can also provide their sellers with a complete report detailing an ad’s reach and range. This information gives sellers the assurance that their home is being completely and comprehensively marketed online and leads to a higher rate of seller satisfaction.
“Our agents’ feedback on the Automated Listing Advertising Program has been highly positive,” said Thad Wong, co-founder of @properties, the first real estate brokerage to adopt the program. “We are committed to providing helpful solutions, and our agents have seen the digital ads directly increase their bottom line by helping them increase client satisfaction and earn more listings.”
Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada, and Australia.
Edited by Gordana Davila
Join us in Madrid from the 13th to the 16th of November for the Property Portal Watch Conference.