UK Agent Interview Shows Relationships with Portals are the Same Across the Globe

November 16, 2020
Share this Post: 

It’s fair to say that the momentum behind the Say No To Rightmove campaign in the UK seems to have petered out somewhat in recent months since agents in the country have been able to sell homes again. According to one of the group’s leaders, Paul Davies from Home Estates, this is largely due to members’ increased workloads and a desire to “make hay while the sun shines” during the unexpected property boom being experienced in the market.

In an engaging interview with industry commentator Christopher Watkin, the agent campaigner revealed that unlike some other figureheads of the group he has handed in his notice with Rightmove and has been upping spend on social media and challenger portals to compensate for the lead generation that his Rightmove membership was bringing his business.

Davies feels that a lot of agents are sitting on the fence and waiting for others to leave the market-leading portal to see how their business fares and that the industry suffers from a lot of “antagonism and kicking other agents when they’re down mentality” which might be stopping agencies mounting a real challenge to Rightmove hegemony.

Reflecting what is undoubtedly the view of many agents around the world, Davies claimed that the large “shareholder lead” portals around the world are looking to “eat us alive”, an apparent sign that Zillow’s move to hire salaried agents has not just shaken the agent community in the states but overseas as well. He went on to say that Rightmove would probably give large corporate agencies “sweetheart deals” while squeezing smaller independent firms such as his to recoup some of their lockdown losses.

Even for those not involved in the UK market, the interview is an interesting case study as it represents a microcosm of the relationships between dominating portals around the world and their divided agent customer base.

Elsewhere in the UK, the challenger portal Boomin continues its PR offensive with another 10 agency sign-ups taking its total to 56 agencies including some big-name corporates who have opted for the fledgling portal’s equity option. The portal is the brainchild of Kenny and Michael Bruce who were previously best known for being the founders of UK-based fixed-rate agency Purple Bricks.

November 16, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Board Room
Zoopla Creates Agent Advisory Board to Give Customers a Say on Lettings Policy

British #2 portal Zoopla has launched a Lettings Advisory Board made up mostly of its agent customers as it looks...

Read More
Spanish Proptech Firms
Housfy Gets Funding and Casavo Expands as Spanish PropTech Market Heats Up

The Spanish PropTech market is heating up with two prominent companies in the market announcing positive news this week. Online...

Read More
Leboncoin Op 1
LeBonCoin Launches New Offering to Help Agents Win Sales Instructions

The French classifieds market leader LeBonCoin has today announced the launch of a new package for real estate agents. The...

Read More
Domain Data
Domain Acquires Data Services Provider Insight Data Solutions

Australian portal company Domain has today announced that it has agreed to acquire data services provider Insight Data Solutions (IDS)....

Read More

Popular News