UK Challenger Portal News: Residential People Reports Record Leads While OpenBrix Courts Controversy

September 23, 2020
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UK challenger portal Residential People has become the latest in a seemingly endless queue of portals claiming to have delivered record leads to its agents. Residential People is a free to list portal operating in the UK as well as in a number of overseas markets such as The UAE, South Africa and Ireland. Director Christopher May, who spoke to us as part of our challenger profile series last month, has revealed that the portal delivered 150,000 leads to agents in August. 

In recent weeks a slew of British portals have reported record leads including OnTheMarket, OneDome and Rightmove. With stamp duty rules relaxed until the end of March and any possible negative effects of Brexit yet to come, the country’s property market has been experiencing something of a boom of late of which the portals have been beneficiaries.

In other challenger portal news, a new portal that opened this month has courted controversy with its “start earning free money” marketing slogan. OpenBrix, which is a blockchain-enabled portal that encourages agents to earn commissions from selling utilities leads, has pushed ahead with its slogan despite the National Trading Standards Estate and Letting Agent Team warning the industry that stricter regulations around this type of referral were on the way.

Having partnered with utilities and ancillary services providers, the portal claims that agents in the UK could earn as much as £835 in referral fees for each sale and £540 for every property let. The issue of referral fees earned by agents was being looked at prior to the global pandemic with some in government suggesting that an outright ban might be brought in.

September 23, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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