Whereas before dealers were charged for placing cars on site thus funding cross media advertising, now they can list stock for free. MotoNovo said this will help to get more dealers on board and grow the volumes of cars listed on the site.
MotoNovo Finance’s Motor Division CEO Karl Werner: “In January, we set out on a mission to redefine the vehicle aggregation market and create the most dealer-centric platform.
“We have proved that findandfundmycar.com can deliver results and now, we need to scale up and build upon the impact the platform has already had.
“The way to do this at pace is to a model that is similar to a free subscription. Advertising on the platform is free, and payment is by results.”
Findandfundmycar claims that dealers using the website see a 15% increase in finance proposals and an 8% increase in volume written.
Read more here
Join us in Madrid from the 13th to the 16th of November for the Property Portal Watch Conference.