According to Estate Agent Today, the UK’s Advertising Standards Authority has stated that its compliance team is considering its next steps after the refusal of estate agency PDQ Estates to abide by a ruling – as the agent at the heart of the row is now turning on ZPG.
The issue began after Advertising Standards Authority’s ruling on a tweet and a blog entry posted by PDQ owner and long-time anti-online agency campaigner Chris Wood.
The posts, last year made claims about the percentage of homes sold in parts of Cornwall – where PDQ is based – by online agency Purplebricks; the blog on the agency’s website made claims about half a billion pounds being wasted by vendors on online agencies.
The ASA investigation examined extensive documentation provided by PDQ; the complaints were upheld and both the tweet and the blog entry were deemed misleading.
However, Wood says he is neither amending nor removing the misleading statements as requested by the ASA.
In a further post on his blog he now says: “After consultations and advice from Cornwall trading standards office, my original blog and tweet remain published and I voluntarily placed this matter in their hands some weeks ago” and he makes accusations about what he calls “ZPG PLC’s unreliable data.”
However, in this latest blog Wood also says: “I need to make it very clear that these local area results may not reflect a true National picture”.
Now the Advertising Standards Authority is considering its next steps against Wood.
Read more here.
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