The UK’s Rightmove noticed that its traffic dipped drastically at the exact minute each goal was scored during Sunday’s England vs Panama game.
Rightmove’s Commercial Director Miles Shipside says: “The nation’s obsession with property and the rise of dual-screening on mobile and tablets can clearly be seen on Rightmove when there is a significant sporting or national event. We’ve seen similar traffic patterns in the past when Sir Andy Murray won Wimbledon and more recently there was a dip as the guests arrived for the Royal Wedding in May. On this occasion, once the full-time whistle was blown there was time for a quick celebration before traffic returned to usual Sunday patterns.”
The below graph shows the increase in dual-screening for the millions of home hunters searching and researching on Rightmove.
Edited by Gordana Davila
Join us in Madrid from the 13th to the 16th of November for the Property Portal Watch Conference.