University of Waterloo & Plum partner for better Canadian campus recruiting

Katherine Fanning

July 29, 2018

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Plum has recently announced that the University of Waterloo will be spearheading their predictive hiring platform in order to benefit their student body of over 20,000 by connecting them with the 6,900 employers that recruit from the university annually. Plum’s platform works by combining machine-learning and artificial intelligence with Industrial Organizational Psychology to aid hiring managers in talent selection.

Plum’s software uses trillions of human data points to accurately match candidates with positions at companies that they are predicted to be most compatible with. Artificial Intelligence is a permanent fixture in the modern age of talent acquisition; and together, Plum and Waterloo are working to show how, when used advantageously, a data set rooted in talent and ability (rather than keywords and pedigrees polluted with bias) can support a beneficial student pipeline to the professional world. AI provides a better, smarter, data-driven approach to quantifying human talent and potential.

As a widely recognized leader in science research (among many other fields), the University of Waterloo understands that integrating science and evidence-based research into real-world disciplines, including on-campus recruitment and hiring, is critical – especially when facing such a large scope of candidates with indistinguishable skills and knowledge-based resumes. To evaluate candidates more effectively, employers must see candidates more accurately.

This partnership is a renovation of conventional student job placement practices, an endeavor that Waterloo has been devoted to since establishing a co-operative education program that has served as a model for over 100 universities. The objective is not to reinvent campus recruitment, but to skyrocket recruiting success through innovative use of valuable information available to hiring managers and campus career service personnel.

“Our Co-operative and Experiential Education group, which includes career services, has long been dedicated to helping our students cultivate a clear sense of career direction and purpose, both of which play a big role in job satisfaction and performance,” said Dianne Bader, Director of Co-operative and Experiential Education Services. “While we have excelled at helping match students with employers based on skills and knowledge, we have wanted to add a dimension that captured who our students are as humans. Research, including our own here at Waterloo, has shown that human talent – things like work ethic, teamwork, leadership and creativity – is just as  important as skills and knowledge when predicting job performance. We’re thrilled to roll out our integration with Plum and to reinforce our position as a leading North American public university committed to innovation.”

Rolling out this summer, the Plum – University of Waterloo integration will initially span the following:

  • All University of Waterloostudents will have the option to complete a Plum profile. By taking a 25-minute assessment test, students can learn about what makes them happy and fulfilled in their work, which work environments best suit them, and how their personality affects their job interviews.
  • All employers recruiting at the University of Waterloowill have the option to complete a Plum match criteria assessment. Plum match criteria are the behavioral job requirements that hiring managers and their teams set for a job. Match criteria – also known as a Competency Model or a talent model – outline which behaviors are most important for being successful on the job and are determined when one or more of a hiring manager’s team completes a 25-minute match criteria assessment test.
  • Based in part on the intersection of match criteria and the findings of Plum assessment tests, students will be matched with open employment positions (and employers) where there is a high predictive degree that they will succeed based on qualities that make them unique.

“We’re really excited about launching this partnership with the University of Waterloo. Thanks to funding from the Build in Canada Innovation Program, employers can now quantify students’ potential for success in their unique roles,” said Caitlin McGregor, Co-founder and CEO of Plum. “Employers will be able to understand students’ ability to execute, be innovative, and work well on teams. This is unparalleled insight that UW is uniquely positioned to offer their employers. Together, the University of Waterloo and Plum can provide the data and insights to help companies build agile, innovative, and collaborative workforces.”

SOURCE Plum
Edited by K. Fanning

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Katherine Fanning

July 29, 2018

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.