In its latest move into the automotive space, Amazon is getting into the vehicle research business.
Recently, Amazon launched a car research portal called Amazon Vehicles. This portal helps consumers view vehicle-detail pages and reviews of thousands of new and classic cars while being able to upload photos and videos of their own rides.
Thos who upload their vehicles can answer questions about their cars and interact with the Amazon Vehicles community.
Though Amazon is known for its online shopping, Amazon Vehicles is more of a research portal than a way to buy a car through the site itself. Amazon Vehicles will house information one would expect ot see on a third-party shopping site, like Cars.com or Autotrader. But this could change into a full-out car shopping venture in the future if Amazon decides to go that route.
With Amazon Vehicles, shoppers can view detailed pages with break downs of “model changes,” “model strenths,” and “model value,” along with an extensive “model overview” that summerizes that vehicle’s features. Individuals who use this site can compare details for each vehicle, side-by-side in a neatly organized table. There, prices will be outlined along with performance, exterior and interior functions, and more.
Amazon Vehicles is an extension of the company’s Amazon Automotive store, a marketplace for parts that Amazon sells and ships, as well as used parts offered by others, just as Amazon.com does for other, non-automotive products.
With Amazon Automotive store and Amazon Vehicles, the only shopping conglomerate is steadily carving out a place in the automotive space. The Amazon Vehicles announcement comes after Hyundai launched a limited test-drive program in California through Amazon Prime Now.