A vehicle subscription technology and service business, Flexdrive, gives dealers and fleet owners the ability to provide on-demand car subscriptions through their apps to customers. This is part of a recent announcement that Florida Fine Car will begin AmeriDrive and will offer car subscriptions to customers all over South Florida. Flexdrive is one of the oldest car subscription businesses and is apart of a joint venture from Cox Automotive and the fleet management company ARI.
AmeriDrive will use Flexdrive’s technology and customer marketplace to start a car subscription model for all four of Florida Fine Cars’ locations. This includes Hollywood, Margate, West Palm Beach, and Miami. Dealerships that team up with Flexdrive to use the company’s platform will gain the ability to manage all parts of their car subscription model from fleet management to individual customer actions. As well, Flexdrive’s own algorithms offer strong data analytics that will make sure dealerships can boost the profits of their own subscriptions.
“Buying a car should be simple, but it is instead often seen as stressful and a hassle,” said Ramin Farahmand, co-owner of Florida Fine Cars, the parent company of AmeriDrive. “People need an alternative that puts their minds at ease and gives them options. Car subscription fits that need and Flexdrive was the clear partner to help our business continue to evolve and grow, while also reaching existing customers and new consumers in a different, compelling way.”
AmeriDrive offers all sorts of makes, models, and prices through Flexdrive’s marketplace to reach customers across demographics from those who need a vehicle for their normal, everyday, lives to those who need a vehicle for other specific needs.
“Florida Fine Cars is a progressive dealership and constantly thinking about how best to evolve to meet consumer demand, while also moving toward mobility and the future of the automotive industry. The launch of AmeriDrive points straight to the forward-thinking that’s core to their business,” said Jose Puente, CEO of Flexdrive. “A car subscription program is truly an ah-hah moment for dealerships when you consider its advantages: recurring monthly revenue, enhanced CSI scores and customer retention as well as more options for consumers with changing needs.”
Join us in Madrid from the 13th to the 16th of November for the Property Portal Watch Conference.