Leading developer of programmatic job advertising tech, Appcast, has recently announced updates to its optimization platform Clickcast. Now clients can hone in on “passive candidates” through social and native SEM as well as display channels, automate any postings to Craigslist, extend jobs across diverse titles and regions, and utilize a new toolkit for better quality candidate conversion statistics.
With these enhancements, sophisticated recruitment media buyers can dramatically improve the efficacy of their job advertising budgets.
A full list of enhancements on Clickcast include:
- Channel Expansion – Generate candidate attraction pages for each priority job campaign and track ad response automatically on Facebook, Google, LinkedIn and other acquisition channels, from visit through to hire.
- Quality Data Toolkit – Onboard quality conversion data such as applicant status, screening results or hires from iCIMS and Oracle (Taleo), as well as other candidate repositories, to optimize and project ad spend needs using a flexible file share, webhook or API.
- Job Expansion – Target ads precisely by geographical locations including region, state, city and specific neighborhood. Job ad titles expand keyword relevance and therefore the addressable candidate audience for roles that have many possible names such as “Customer Service Manager” or “Client Success Leader.”
- Craigslist for High Volume Hiring – Job advertisers in industries such as the Gig Economy, Transportation, or Sales can now pre-schedule their Craigslist postings inside Clickcast. With advanced reporting, this new feature reveals which days, times, categories and markets perform best, saving budget and increasing ROI.
“We are proud of these first-of-their-kind job advertising solutions that drive value for our customers,” states Tom Chevalier, Vice President of Product at Appcast. “However, we’re most proud to continue to support our early adopters with a ‘client first’ development approach that has helped us build deep partnerships with our media buyers across the U.S., Canada and the U.K. For example, our customers save dozens of hours per week by using Clickcast’s inline campaign editing tools, which let them make strategic campaign adjustments directly within their powerful analytics suite. We’re listening to both strategic decision makers as well as daily users to help clients sustain their advantage in this competitive labor market.”
Edited by K. Fanning
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