CarStory, the automotive AI platform from Vast, announced the launch of CarStory MicroDB, a new a patent-pending search and compression technology that improves automotive searches by over 40x. Speed is everything in today’s mobile dominated market and MicroDB brings instantaneous results to users, whether on desktop or mobile device.
“CarStory MicroDB changes the game in automotive search. Most sites are frustratingly slow and every delay results in lost sales, traffic and loyalty,” said John Price, CEO of Vast. “Speed and a great experience are now inextricably linked. You can’t deliver one without the other. We’re excited to set a new bar for what speed means in the industry.”
According to research from Google, slow websites are the number one problem on mobile devices, and this lack of speed translates to a lack of engagement and revenue. For many retailers, the average response time for a typical search is over two seconds on a laptop with a high-bandwidth connection. These search times degrade dramatically as you start searching on a mobile device via cellular connection. By compressing and pushing the data to the client with CarStory MicroDB, sites can experience the full interactivity without the latency of server calls, no matter the device or connection method.
“This is a really exciting evolution of search technology, empowering browsers with the capabilities of the datacenter,” said Benedict Smith, Chief Architect, Vast. “This redefines ‘instant’ in a way that has to be experienced to appreciate. It’s the culmination of years of work, utilizing browser technologies only now reaching maturity, and is very much the future of web technology.”
CarStory MicroDB offers a drastic increase in speed by compressing vehicle listings, putting more than 250,000 cars in a user’s pocket, and eliminating the need to contact a server for each search request. Available for individual licensing to enterprise partners including marketplaces and dealer website providers, CarStory MicroDB can be experienced in beta at beta.carstory.com.