US: ERA Real Estate’s new augmented reality tech for luxury home buying

Victoria Haviland

July 4, 2018

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Global franchising leader, ERA Real Estate has recently announced its new augmented reality and virtual staging tech that will simplify the luxury home shopping process. Home buyers looking for luxury property with an ERA affiliated independent agent can view a prospective home with their preferred personal style, finishes, and furnishings with the help of the innovation called Showoff.

ERA Distinctive Propertiessm lifestyle search engine allows users to view active listing inventory and virtually renovate properties to help them envision their perfect home. From revamping flooring, window treatments, swapping counter tops, and paint colors to custom landscaping, masonry and roofing materials, ERA Distinctive Properties creates a virtual experience – both interior and exterior — in any home that resonates with the buyer’s lifestyle. The program offers more than 54 home and garden style categories with more than 10,000 individual options as well as 3-D furniture and paint colors from major manufacturers including Benjamin Moore, Sherwin Williams, and more for buyers to browse and apply to a listed home.

“Unlike other platforms, we have automated this process and scaled our technology across all Distinctive Propertiessm listings to enable ERAaffiliated agents to provide highly personalized experiences in the luxury market with unique features like virtual staging, exterior design, and lead generation,” said Simon Chen, president and CEO of ERA Real Estate. “ERA has always been committed to showing the best properties available, but now clients can tailor those properties to their unique lifestyles with one of the most robust programs available.”

“We are pleased to be a provider to ERA Distinctive Propertiessm and incredibly excited about or new augmented reality and virtual staging technology’s capabilities,” said Bobbie Ayers CEO of Showoff.com, Inc. “It combines the functionality of ERA’s Distinctive Propertiessm, the marketing finesse of professional staging, the purchasing power of online retailers and the engagement of a popular fixer-upper TV show into one incredibly beautiful application. The possibilities from a marketing and differentiation standpoint are endless.”

The Distinctive Propertiessm interactive website features large format photography, mapped with a series of hotspots which seamlessly alter design options selected by the user. From waterfront properties to homes nestled in the mountains, luxury brokers and agents can help clients customize their future home and overlay designs they can put into action after the purchase. This digital environment helps buyers more easily determine whether a home is a good fit for their lifestyles, with the option to ‘click to buy’ the products they like the most.”

“When purchasing a home, it’s important that the buyer is able to visualize themselves living in the space, but sometimes a cosmetic detail can be a deal breaker,” continued Chen. “This AR and staging technology can illustrate the full potential of a property in a few easy clicks.”

The ERA Distinctive Propertiessm program backs the increasing luxury brokers stable and their agents under the brand. The program connects agents, buyers, local vendors, and contractors who will all work together to create the buyers’ dream home. ERA Distinctive Propertiessm provides more opportunities for affiliated agents to connect with their clients throughout the home ownership process.

SOURCE ERA Real Estate
Edited by V. Haviland

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Victoria Haviland

July 4, 2018

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.