One of the country’s leading internet based auto loan company for credit unions, GrooveCar, just released a white paper called, “Drive Auto Loan Growth with Interactive Member Engagement.” This white paper summarizes GrooveCar Direct, a program for credit unions and can be downloaded right now. This paper also has key information and guidance for credit unions as they continue to engage their customers, generate leads, and other loan activities.
The white paper was produced after nearly a year of research and development, pulling together industry trends and best practices into one cohesive document. The purpose of the white paper is to educate credit unions on the new approach to auto loan growth. It explains how offering more than just rate will boost profitability, becoming part of the lasting approach to auto loan growth.
The white paper includes in-depth overview of:
- Engagement strategies
- Lead generation features and descriptions
- Built-in resources
- Auto loan growth
Read more here
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