Moonrise, a wholly owned subsidiary of American Family Insurance – a $23 billion Wisconsin-based company – was formed when American Family’s innovation team set out to better understand a subset of their policyholders who are looking to supplement their income. American Family wanted to discover how the company could leverage its customers, partner relationships and capital – with this in mind. Moonrise brokers with employers and pushes their available gigs via text messages to vetted workers who match the gig’s qualifications.
“Wirecard is one of the main drivers of the digitalization of payments – as the nature of work is evolving, digital and real-time payments are adapting to meet the market’s needs,” says Deirdre Ives, Wirecard North America Managing Director. “Having a same-day payment option gives individuals greater control over their finances.”
“For employers, tapping into a reliable on-demand workforce can be game-changing,” says Kara Kaplan, Moonrise’s co-founder, and CEO. “For workers, the ability to accept a shift here or there can be the factor that enables them to take control of their finances. Wirecard has been one of our best partnerships,” concluded Kaplan.
Edited by G. Davila