The self-driving car of the future is getting slowly closer and closer, with new technological improvements within Advanced Driver Assistance Systems (ADAS) like lane keeping, sign reading, emergency braking, pedestrian warning, and automatic cruise control. Intel’s Mobileye is the current head of the market utilizing auto vision processing, and more car manufacturers are choosing for the open and fluid tech from Xilinx which uses sensor data analysis and control systems. Xilinx and Daimler AG recently declared a new partnership to help push in-car systems combined with AI inside car applications. Xilinx also revealed new adoption stats within the ADAS market with their systems in over 110 car models from 29 different car manufacturers.
A discussion was had with Willard Tu, Senior Director of Automotive at Xilinx, about the company’s momentum in the auto segment. Mr. Tu pointed to several factors that he says are fueling the company’s success in the automotive sector. First, Tier 1s and OEMs like being able to use an open platform to differentiate their AV’s advanced driving capabilities, instead of using the exact same silicon as everyone else. Automakers also like the FPGA and SOC platforms’ scalability and adaptability over time, particularly the ability to upgrade the hardware’s features over the air (OTA). Considering how fast the technology and regulation landscape is evolving, the FPGA reconfigurability may be the linchpin that catapults Xilinx into a leadership position.
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