Australian independent property site view.com.au has joined forces with a group of independent regional and suburban publishers across South Australia, Victoria and Queensland to further promote its brand.
Mumbrella reports that the following statement was published by PR firm Isle of Lime:
One of Australia’s largest online property portals view.com.au has established a new marketing and sales partnership with a group of Independent regional and suburban publishers across Victoria, South Australia and Queensland.
The partnership with Independent Media Publishers (IMP) follows a decision by realestateview.com.au to rebrand as view.com.au and launch Property 360, a Property Price Estimate tool of over 10 million properties offering consumers the ability to track the value of their home and calculate property price estimates.
The commercial cross-promotional arrangement with IMP will provide view.com.au with increased exposure across important regional and suburban community mastheads.
It will also give IMP a strengthened digital offering and platform to amplify and support digital advertising inventory to local real estate agents.
From this week, IMP’s readers will see digital and physical presentations from the relationship across all of IMP’s newspapers and other media assets.
There will also be an editorial partnership that will allow view.com.au to provide up-to-date property insights and commentary that are invaluable to regional living and property investors.
Paul Thomas, Managing Director of Star News Group said he was pleased with the launch the partnership. “The extensive reach of IMP’s mastheads and their respective high-performing websites, are a vital part of the lives of property owners and renters”.
“This partnership with view.com.au allows us to innovate cross media, adapt and stay more relevant to the communities we’ve been serving for over 100 years.” view.com.au CEO Enzo Raimondo agreed the partnership was an exciting development and will be very beneficial.
“We have a very strong, loyal network of regional and suburban real estate agents; this partnership and its investment commitment with the regional and community publishers allows us to strengthen our exposure even further, and drive more traffic to view.com.au”.
Realestateview.com.au, recently re-launched to call itself view.com.au after the company conducted extensive research, and found that there was a strong demand for transparency in the market.
The new site includes an insights tool, Property 360, which includes over 10 million properties, and it allows users to track the value of their home, calculate property price estimates, see historical sales/rent data and search neighboring properties.