Australia’s most established network of real estate, The Estate Agent’s Co-operative, has recently announced the ability to provide the Immoviewer 360 Virtual Reality product – brand new, remarkable technology that allows agents to administer property viewings in Virtual Reality from anywhere.
“It’s our mission to equip agents with everything they need to succeed in the modern world of real estate,” says EAC CEO David Crombie.
“By effectively changing the virtual tours industry and providing an instant solution, we enable EAC to create, share, and sell with technologies that in the past have been considered exclusive or luxury,” said Ralf von Grafenstein, CEO and founder of immoviewer. “With immoviewer virtual tours, EAC® will be on the cutting edge of innovative technology that buyers and sellers are demanding.”
How does Immoviewer 360 actually work?
- The real estate agent is able to capture the property in virtual reality in less than 30 minutes using their smartphone, a 360 camera and tripod
- This footage then uploads to the 360 VR dashboard, complete with their agency’s branding
- Agents can then invite prospects to walk through the property using their smartphone, tablets, computer or VR headset from any property listing site
- The details of each participant are then captured and the analytics of the tour provided, to allow for effective follow up post viewing
Why is Immoviewer making such a difference to agents?
With 70% of buyers and renters expecting virtual tours, but only 2.4% of listings providing them, the Immoviewer 360 delivers a serious competitive advantage when it comes to winning listings.
“Perhaps the most exciting feature of this technology is the ability to put your prospect in the driver’s seat of their own tour, with real-time analytics delivering you a clear picture of what it is they are looking for,” says Crombie.
This gives agents a deeper understanding of what clients are seeking from their next investment and allows them to navigate their marketing accordingly, making them more effective at generating interest and completing sales.
Summary of features:
- Ability to record in VR in under 30 minutes
- Minimal hardware required
- Enhance the experience via a VR headset
- The ability to lock rooms to prompt data capture
- Guests can move at their own pace
- Seamlessly integrates across social platforms
- Uploading available to any property site
With listing competition ramping up and the addition of having clients and prospects with more demands placed on their time, this has paved the way for the future of real estate viewing.
SOURCE: The Estate Agent’s Co-operative
Edited by K. Fanning
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