Online car e-commerce platform, Vroom, has entered into a partnership with Rock Connections, a Detroit-based strategic sales and marketing agency.
Launched in 2013, Vroom, makes it possible for consumers to purchase a car online and have it delivered to their home. Sellers are able to have a vehicle appraised online and picked up free of charge via the platform.
The partnership is set for the fourth quarter, with full-time contact center representatives for Vroom operating from Rock Connections’ headquarters.
Many customers appreciate the opportunity to speak with a representative during and after the purchase of a car, said CEO Paul J. Hennessy in a statement.
“By partnering with Rock Connections, we can ensure that our clients receive immediate responses, while also providing the expert advice that Vroom customers demand.”
Gilbert, the founder and chairman of Quicken Loans and Rock Connections, has been a Vroom investor since 2015 and has invested in the company’s Series F round. The funding round raised $76 million for Vroom this summer, according to Bezinga.com.
According to a recent announcement, Vroom’s online sales are growing at a “triple-digit rate.”
“If there are two things we know well in Detroit, it’s cars and online consumer-facing platforms for large, important transactions like home loans, personal loans, health insurance and more.”
The partnership between the two companies “couldn’t be a more perfect fit,” Gilbert said.
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