Webfirm Group Limited (ASX:WFM) announced that its name has changed to Adslot Ltd and that its ASX issuer code will be ADJ (ASX:ADJ). The change of name became effective from Friday 7 December 2012.
The change of name follows the company’s Annual General Meeting held on 27 November 2012 where shareholders voted in favour of a resolution to change the name of the holding Company from Webfirm Group Limited to Adslot Ltd.
The Adslot division provides patented advertising sales automation services that reduce selling costs and increase premium advertising revenue for its publisher clients.
The Webfirm division offers the complete spectrum of online marketing services including web design and development, website optimisation, hosting, search and social marketing and e-commerce services; the division also delivers premium quality search monetization solutions.
With offices in London, San Francisco and Melbourne, Adslot Ltd continues to develop innovative products and services aimed at helping customers maximise their online investment.
Operations of the Webfirm division should not be impacted by the change; the company will continue to offer products and services to its customers under the Webfirm brand.
