WeWork to invest in superfood startup Laird Superfood

January 14, 2019
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Co-working aggregator, WeWork, is deciding to dip its toes into the food business by backing superfood startup created by Laird Hamilton, a famous big-wave surfer.

WeWork CEO Adam Neumann has been described as an avid surfer, one who has been known to grab his board and go, both in the Hamptons in Long Island, where he reportedly owns a home, as well as in Hawaii.

Maybe it’s no surprise, then, that WeWork is now also investing in a so-called superfood company that was created several years ago by big wave surf star Laird Hamilton, who Neumann was apparently surfing alongside just last week. In a video call with Neumann, a Fast Company reporter noted that Neumann is currently sporting a cast on one of his fingers, having broken it during the outing.

How much WeWork is investing in the startup, Laird Superfood, is not being disclosed, but according to the food company, the money will be used to fuel product development, acquisitions and to hire more employees. A press release that was published without fanfare earlier today also notes that Laird Superfood products will be made available to WeWork members and employees at select locations soon.

Some of those offerings are certainly interesting, including “performance mushrooms” that it says “harnesses the benefits” of Chaga, a fungus believed by some to stimulate the immune system; Cordyceps, another fungus that’s been used for kidney disorders and erectile dysfunction; and Lion’s Mane, yet another fungus believed by some to stimulate nerve growth in the brain.

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January 14, 2019

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