Why do young Colombians prefer to work in these 15 companies?

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This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Jumping from stone to stone seems to be the behavior that defines millennials in the world of work. According to Daniel Parra, permanent placement manager of Adecco, a person of that generation remains in a job on average one year and three months – time that can be reduced if he does not find a challenging role in that job or if his boss does not contribute to a growth plan.

This should alarm companies, since it is expected that in the next decade, millennials will represent 75% of the workforce worldwide, and this condition, where turnover is so high, is not favorable to companies, since the organizations invest money and time in training each employee who comes to take the place of their predecessor.

With the intention of measuring the experience of millennials in Colombia, Adecco, one of the most representative companies in human resources, advanced in the country the second edition of the ranking of the best companies for young professionals; in other words, the places where that generation feels happiest when it comes to working. This is the ranking:

1. Mattelsa (clothing company)

2. Mercado Libre (online sales platform)

3. P & G (consumer goods company)

4. Heel (company dedicated to the production of homeopathic products)

5. Pfizer (pharmaceutical company)

6. Hilton (recognized hotel chain)

7. Adidas (clothing and sporting goods company)

8. Telefónica Movistar (telecommunications company)

9. Odinsa (company dedicated to the development of infrastructure and construction)

10. SAP (company dedicated to the design of business management computer products)

11. Accenture (technology services and outsourcing consultancy)

12. AFP Protection (pension and severance fund)

13. Boehinger Ingelheim (pharmaceutical)

14. Avon (cosmetics, perfumes and accessories company)

15. Nestlé (food and beverage company)

What do all these companies have in common? Why are they exemplary to employ millennials and what can they teach to others who are preparing to face a scenario where the workforce will be ‘dominated’ by that generation?

According to Catalina Landínez, commercial director, marketing and communications of Adecco, factors such as a salary, flexibility in schedules, and challenging young people to be part of new projects in organizations, are common denominators present in the companies that lead the ranking.

In the advanced survey, made to more than 3,500 young professionals, which allowed the result of this list of companies, it was concluded that, with 23%, learning and development opportunities are the most appreciated by millennials. The previous factor is followed by job stability (13%), image of the company (12%) and benefits (12%), among others.

A considerate salary is an aspect applauded by millennials who value the fact that the company they work for allows them to work from home, have places of relaxation, have feeding and hydration points and allow them to continue advancing in their academic life, among others.

A “spoiled” generation or one that contributes significantly to companies?

For Landínez millennials have certain marked abilities that are not so present in other generations, facilities that can bring great benefits for companies. Perhaps one of the most significant are the skills with digital, something quite useful in a world where companies require, for example, collect and analyze data to better understand the needs of their customers and thus gain advantage in the market.

This representative of Adecco also ensures that the characteristics of millennials favor the generation of innovation and the promotion of horizontal relationships at work, a situation that increases, for example, communications among employees of a company.

“The hierarchical relationship between authorities and collaborators has disappeared, the structures are more horizontal, which translates into a decrease in labor turnover, for companies this is good because they will not have to train a new staff,” says Landínez.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

 
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.