Zillow Offers is spreading again, reaching into Charlotte and Raleigh, NC. Zillow Offers is a unique process where home sellers can request Zillow to buy their home, no strings attached and with cash.
The addition of these two markets this winter will bring Zillow Offers to a total of six markets nationwide. Zillow Offers is a service for consumers to remove the hassle and uncertainty of selling a house. Zillow directly buys a seller's house, prepares it for showings, and quickly lists it for sale – so they don't have to. The program launched in Phoenix in April, and also is available in Las Vegas and Atlanta, with Denver opening later this month.
Timing the sale of a home with the purchase of a new one is a top concern for sellers*. According to Zillow's latest research, 61 percent of sellers are buying at the same time, adding stress and financial complexity to the process. With Zillow Offers, potential home sellers can request an offer and within a few business days receive a cash offer from Zillow – an opportunity for sellers to work on their own timeline.
"Since we launched the Zillow Offers program, tens of thousands of consumers have requested a Zillow Offer, and we've been able to deliver a hassle-free home selling experience for many of them. Soon we will be able to offer this experience to potential home sellers in two fast-growing cities in North Carolina, providing them with a new way to sell their home that is convenient and less stressful – all on their timetable," said Zillow Brand President Jeremy Wacksman. "Zillow Offers does more than give home sellers a no-obligation cash offer. The program is designed to give consumers more choices and control, tailoring the home-selling experience to their unique circumstances, regardless of how they ultimately choose to sell their home."
Zillow works with local agents and brokers in every market where Zillow Offers is available throughout the transaction process. The company pays a commission to these agents when it buys and sells a home, and for brokerages and Premier Agents, the program provides them with new listings by connecting them with prospective sellers who have already taken the first steps in selling their home. Even if a customer changes their mind, Zillow will connect them with a local brokerage or Premier Agent to help them finish the process. Those working with Zillow Offers in Charlotte and Raleigh will be announced when Zillow Offers launches in each respective market later this year.
*According to the 2018 Zillow Group Consumer Housing Trends Report.
Edited by V. Haviland
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