StreetEasy has a new feature that more clearly defines the buyer agent after backlash from New York City’s Premier Agent as it tightened its leash on the lucrative advertising program.
The Zillow-owned portal is rolling out “My Agent,” an optional feature that lets buyers continue working with agents they’ve already contacted on StreetEasy. Specifically, Premier Agents who spend a certain amount of money advertising on StreetEasy can send “My Agent” requests to their buyers; if the buyers opt-in, they can stay connected and share listings on an ongoing basis.
Susan Daimler, StreetEasy’s General Manager, introduced the new feature in a blog post on Monday.
Zillow has likened the feature to a Facebook friend request or a LinkedIn connection. Once a buyer has connected with a Premier Agent, the agent can go back and contact the buyer — via email or a pop-up box — to ask if they’d like to keep up the relationship. If the buyer says yes, the same Premier Agent becomes their single point of contact for sharing listings and communicating about properties on StreetEasy. That agent’s name also will appear on all of the listings the buyer views (instead of competing Premier Agents).
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