The new ad, “Homecoming,” launches at the start of the incredibly active summer home buying season. It showcases the modern home shopping process and the way Zillow’s cross platform approach – from mobile phones, to tablets, to Web – allows home shoppers to seamlessly find and share homes they love, and connect with professionals who can help them pursue.
“Finding and creating a home is more than just buying a house – it’s an emotional process that involves everyone in a family,” said Amy Bohutinsky, chief marketing officer of Zillow. “With these new ads, we are providing real-life examples of the many different ways people turn a house into a home, and the way Zillow empowers this process.”
The latest television spot chronicles the story of a couple traveling abroad to adopt a child, while simultaneously searching for a home for their expanding family. It shows how Zillow’s multi-platform technology propels each stage of the characters’ home search, particularly through mobile devices. Nearly two-thirds of Zillow’s usage occurs on a mobile device. In April alone, more than 600 million homes were viewed on Zillow Mobile – that’s 232 homes per second.
“Homecoming” will run in 30-second formats on broadcast and cable networks including ABC, CBS, HGTV, and CNN, with a longer 60-second version that runs on various online platforms. This ad, along with others being launched this summer, are part of the ongoing “Find Your Way Home campaign,” launched in 2013, which includes national radio, print, mobile and digital elements.
“Homecoming” was produced by DeutschLA and directed by Mark Malloy, with editing by Gentleman Scholar and Cut and Run. The spot features the song “I Hate It When We Fight” by American singer/songwriter Joy Williams. Zillow’s TV spots in the “Find Your Way Home” campaign, including “Homecoming”, can be found at Zillow.com/TV.