According to the latest data from Nielsen, the number of visitors to Zoopla.co.uk – one of the Top 10 property portals in the UK – has grown faster than any of the other leading UK property portals in the month of March, once again recognising Zoopla as the second most-visited property website in the UK.
Rightmove continues to dominate the market with 3.62 million unique visitors (UVs) in March, up 4.4% year-on-year. Zoopla had the second-largest audience in March with 2.3 million UVs, up an impressive 26.7% from one year ago. FindaProperty came in third at 2.16 million UVs and Primelocation fourth with just over 900,000 UVs in March.
All of the leading UK property portals saw their user audiences grow in March compared to February, with Zoopla.co.uk showing by far the strongest month-on-month growth at 23% compared to the overall online property sector which showed growth of only 6% month-on-month.
Alex Chesterman, Founder & CEO of Zoopla said: “Our significant investment in marketing and the ongoing product enhancements we are making continue to pay off as our user audience continues to grow month on month. March was a good month for online property search activity with house hunters clearly taking advantage of the early summer to start their search. We saw both our traffic and leads grow at a very healthy rate in March, and faster than any of our rivals, which is of course great news for our members.”
Unique visitors to the UK’s leading property portals: March 2012
|Change MoM (%)|
Source: UKOM powered by Nielsen, March 2012