New research released, conducted by Harris Interactive on behalf of ZPG, reveals that prompted awareness of the Zoopla brand has reached record levels and that Zoopla also has the highest spontaneous awareness amongst the main UK property portal brands.
The research, conducted between 8th and 12th February 2016 and questioning over 1,000 adults across the UK, shows when asked what property search websites they can think of Zoopla came top with spontaneous brand awareness at 39% versus 31% for Rightmove and 2% for OnTheMarket.
In terms of prompted brand awareness, where consumers are given brand names and asked to identify those they have ever heard of, Zoopla is now in a dead heat with Rightmove, both with a very high national brand recognition of 79% of all adults across the UK, versus 18% for OnTheMarket.
The data also revealed that when asked ‘Which of these property websites have you ever used’ 41% claimed to have used Rightmove, 33% Zoopla and 4% OnTheMarket.
Lawrence Hall of ZPG said, “We’re delighted to see that top of mind awareness for Zoopla has increased again and we’re widening the gap over other websites in the space. We are driving more visits to Zoopla and continue to increase brand exposure for our members and ultimately generate more leads for agents listing on Zoopla as result of our strong market position and loyal audience.”