Zoopla has partnered with leading technology giant Samsung SDS to bring the online consumer search experience direct to the high street offices of its member agents.
The partnership will see Samsung SDS offer agents 40-60 inch, high-bright, digital touch-screen displays inside branches powered by Zoopla listings, creating what the company describes as “the ultimate in-store search tool”.
The listings content will only relate to the properties available at that specific branch and will enable sales and rental agents to engage and attract buyers, vendors, renters and landlords in-branch with a touch screen solution.
Inside the branch agents can engage with potential buyers and renters and walk them through the property details via the interactive displays.
Buyers will be able to explore available properties, photos, floor plans and area maps, including Google Street View, along with the local area and other essential buying and renting information which will all be integrated into the touch screens.
The screens, which can be installed to face out to the streets, will enable the branch’s listings to be played out to those passing by during the day or post office opening hours.
The set-up also gives agents the chance to upload agent profiles and promote to potential vendors and landlords the team that might work on selling or letting their property.
ZPG Property Services Managing Director Mark Goddard says the partnership delivers members the chance to easily publish property details content.
“We are essentially bringing the online experience that consumers are used to at home into the office with these super-sized interactive screens,” Goddard says.
“This will help agents update the current out of date retail format of brochures and desk-based customer experience and facilitate a richer in-branch experience that engages property consumers and also improves the retail experience for their buyers, renters and clients.
“The set-up is extremely simple and all that is required is plugging the Zoopla branch ID into the setup resulting in all the benefits of online, but with an expert on hand to help.”