Zoopla has claimed that the volume of leads it is currently sending to its agent customers is at the highest level so far this year. 2020 started off very well for property portals in the UK as confidence in the national housing market abounded, the abrupt shuttering of the market in March meant that a lot of the latent demand could not be satisfied and it seems that Zoopla is among the portals reaping the benefits of this demand from earlier in the year being incentivized further by the stamp duty holiday.
The portal claims that seller leads delivered to agents were up 14.5% in the week after the announcement of the stamp duty holiday and that its sales leads are now 51% above the levels it was delivering before the onset of the pandemic. Zoopla’s Research and Insights Director Richard Donnell has also claimed that although rising on a national level, demand in London and the South East where properties are more expensive, has been turbocharged by the stamp duty holiday. Writing in Estate Agent Today, Donnell said:
“In London alone, demand for homes increased by 22% week on week in London, and in the South East, by 21%, following the announcement of the Stamp Duty holiday. There was less impact in other English regions where the cost of Stamp Duty is less of a barrier for buyers.”