According to the latest data from Nielsen, the independent website monitoring firm, shows that the number of visits to the Zoopla Property Group websites has grown far faster over the past year than to Rightmove, with Zoopla Property Group gaining significant market share.
Total visits to the Zoopla Property Group websites were up 17% in August compared to one year ago, whereas visits to Rightmove were flat (up 0.4%) over the same period.
Zoopla Property Group has recently announced new multi-million pound marketing campaigns for both its Zoopla.co.uk (‘Talking Houses‘) and PrimeLocation.com (PrimeLocation-branded Taxis) brands as it continues to invest heavily in growing its market share and delivering more exposure, enquiries and value to its members.
Alex Chesterman, Founder & CEO of Zoopla.co.uk said, “Our market share continues to grow as a result of our investment in both marketing and our product. We delivered over 2 million enquiries to our members in August and once our fully integrated platform is completed at the end of the month we look forward to providing even more value to our members.
Visits: August 2012
| Company |
Visits (Aug 2012)
|
Visits (Aug 2011)
|
Change YoY (%)
|
|
| Rightmove |
14,333,000
|
|
0.39%
|
|
| Zoopla Property Group |
12,617,000
|
|
16.96%
|
Source: UKOM powered by Nielsen
