This week sees the launch of a new integrated multi-million pound marketing campaign from leading property website Zoopla.co.uk. The campaign dramatizes a number of key features of the website which provides users with the tools and information to help them make ‘smarter’ property decisions.
The TV-led campaign brings to life the experience of searching for property on Zoopla and shows the wide range of useful local information and data available such as proximity to transport links, school performance stats and local area ratings, all of which help users find their ideal home.
And Zoopla is extending beyond just national TV and radio in its latest and most comprehensive marketing campaign to date. The new campaign will also include bus, tube and outdoor advertising as Zoopla looks to build on its already significant brand awareness across the UK.
Alex Chesterman, Founder & CEO of Zoopla Property Group said, “We remain committed to making Zoopla synonymous with property search in the UK. This latest marketing investment, our largest to date, is an example of that commitment. We are very excited about the new campaign which we think really brings our brand and values to life.”