Property website Zoopla has launched a brand-new advert as part of its ongoing TV & radio campaign which first aired in April this year.
The new TV and radio adverts again star the hermit crabs – the world’s most prolific movers – and support the launch of the Zoopla Move Planner, a new tool on the Zoopla website designed to help home movers save time and money by offering knowledge and tools they need to make the moving process as straightforward as possible.
The new 7 week burst on TV and radio includes new 30” and 10” TV adverts as well as two brand new 30” radio adverts covering both Zoopla’s find and move propositions. During the course of the new activity, the TV campaign alone is expected to reach 83.5% of all adults on average 8.3 times reaching a total audience of 42.2 million adults.
The latest activity will see the new adverts air in some of the most popular TV slots across ITV, Channel 4, Channel 5 and Sky. There will be a focus on property shows such as Grand Designs, up market dramas like Victoria, mass appeal entertainment shows like X-Factor and popular soap Coronation Street.
Zoopla’s CMO, Gareth Helm, says he’s confident the new commercials will resonate with audiences.
“We’ve seen some excellent results with our last burst of activity earlier this year resulting in Zoopla reaching 88% of consumers nationally who have now heard of the brand,” he said. “Our latest multi-million pound investment in advertising will deliver even more value for our members helping to put their brands in front of more home hunters and help them win new business in what has traditionally been a busy period for the housing market.”
Watch Zoopla’s new TVC