Zoopla Offering Free Virtual Viewing Services

October 15, 2020
Share this Post: 

Zoopla has announced that it is running a pilot scheme to give free virtual tour technology to select eligible agents. The move seems well-timed, coming as it does with the housing market still very much enjoying a purple patch despite parts of the UK getting set to be plunged back into regional tiered lockdowns with the threat of another national lockdown very much on the horizon.

The technology being supplied comes from FocalAgent, a photography and technology provider founded in 2010. What is being offered free of charge for the lucky selected agents is FocalAgent’s viewing platform where the agent leads the prospective buyer on an interactive tour of the property using a webcam. The sweetener for FocalAgent is that Zoopla will be marketing the company’s ‘bolt-on packages’ which include virtual 360 tours and professional photography services.

Commenting on the pilot project, Zoopla’s Chief Commercial Officer Andy Marshall said: “By enjoying free access to the Smart Viewing platform, agents can provide homemovers with a best-in-class virtual viewing experience, and an alternative to physical viewings, which is crucial when the threat of Covid means that many homemovers and agents may be hesitant to tour a property in person. It was important to us that the technology offered agents the opportunity to ‘guide’ and tailor their tours - as it helps build a rapport with each consumer and to refine what they’re looking for.

Marshall confirmed that Zoopla would be monitoring the success of the pilot with a view to rolling out across Zoopla’s customer base if things go well.

October 15, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Cian Going Public On Nyse
Russian Market Leader Cian Files for IPO on the NYSE

Russian market-leading real estate vertical Cian has filed with the SEC for an initial public offering on the NYSE with...

Read More
Onthemarket Coaching
OnTheMarket Offering Free Leadership Coaching to Agents

OnTheMarket has announced a partnership with business coaching firm Property Academy which will see some of the British portal's agent...

Read More
Mygate Homes And Housing Partnership
REA-Owned Housing.com Ties Up Listings Syndication Deal With MyGate Homes in India

Indian property portal Housing.com has announced a listings syndication deal with the newly launched FSBO marketplace MyGate Homes. The deal...

Read More
Daniel Bignold Ceo Of Propps
Ten Questions With Daniel Bignold, Founder & CEO of Propps

Like most markets right now, the Australian real estate market is super competitive. There are big bidding battles with all...

Read More

Popular News