The UK’s, Zoopla Property Group (ZPG), announced its exclusive partnership with VistaBee, the country’s leading real estate video company. The union was made so that ZPG would be able to launch Property Movies across its platform, offering its members the opportunity to better tell the story of a property and connect with buyers before they view.
ZPG’s Property Movies, which can be ordered via Zoopla Pro, are shot in Hollywood quality HD format using the latest cinematic cameras and are embedded and integrated within the property listing details. The movies are designed to enhance the consumer experience by ensuring that property listings stand out and to act as a vendor retention tool. The movies also have the added benefit of being easy to share via social media and email.
The launch of Property Movies by ZPG comes as recent research from Google shows that video is the fastest form of online advertising and that 46% of consumers are more likely to seek out information about a product or service after seeing it in an online video.
Andy Hill, Business Services Director of Zoopla Property Group said:”The launch of our Property Movies offering fits perfectly with our mission to be the most effective marketing partner for our members. Given the speed at which this form of advertising is growing, it’s great to be able to offer this to our members who wish to ensure their listings stand out from the crowd.”
Steve Reilly, CEO of VistaBee said: “We are delighted to partner with ZPG which presents agents and homeowners with a unique opportunity to add value to their listings with our innovative Property Movies, truly bringing homes to life through our unique video creation platform”.
Source: Zoopla Property Group
Edited by Gordana Davila