Zoopla has today announced some impressive figures around the company’s Q3 performance. Although no financials were forthcoming in the press release, the figures related to some selected metrics will have made for welcome reading for majority owner Silver Lake:
Buyer leads up 38% per branch
Listing agencies now up 3% year on year
89% of homebuyers reached through Zoopla’s biggest ever marketing campaign
Zoopla has also been working hard to bring vendors back to the market and has seen a 23% year on year increase in leads for the quarter as well as a 21% increase in listing volumes from the start of the year.
As is customary for a portal press release, Zoopla’s missive sent to journalists was keen to highlight all that has been done to support its agent customers, with reference made to the “£30million+ investment made into its agent partners in March” in the form of discounts and special listing packages. CEO Charlie Bryant was particularly keen to paint agents as the ultimate beneficiaries of Zoopla’s success:
“over this last quarter we have doubled down on the market rebound and harnessed increased consumer demand, directing it straight to our agent partners”
The third quarter of 2020 has seen Zoopla embark on its biggest ever marketing campaign which has included TV and outdoor advertising as well as its homebuyer ‘Zooploma’ information campaign. The campaign is cited as a reason for increasing web sessions for the quarter, a metric which has seen a 31% jump year in year along with success for Zoopla’s mobile app which has seen a 60% rise in sessions and a 94% increase in leads sent to agents.
In the absence of any financial results in today’s announcement, perhaps the most pertinent figure is the 3% gain in listing agent numbers. Zoopla has been able to win back several big-name agencies such as Charters and SayNoToRightmove leaders Acorn Group and with Rightmove’s figures from August showing agent numbers down by 3.3%, the gap between the two portals at the top of British property may be closing.