Zoopla, one of the top 10 UK property portals, has been in the news quite a bit this year, from participating in the charity event The Vertical Rush and raising over £10K for charitable orgainsation Shelter, launching very successful national TV campaigns, recently acquiring UpMyStreet.com, and now the company has ventured into the world of football.
Zoopla has announced that they have signed a long-term partnership as the principal sponsor of Premier League football club, West Bromwich Albion. The sponsorship deal is intended to start on June 1st of this year and should run until at least the 2014/2015 season.
The sponsorship of the West Bromwich Albion football club, marks a new phase of brand activity for Zoopla. The company stated that, Zoopla branding will take pride of place on the shirts of the Albion players, throughout the Hawthorns stadium, on official club merchandise, across the club’s website, on match tickets/programmes and on the interview backdrops featured on Sky and BBC football coverage.
In addition to the extensive branding, the partnership deal also includes comprehensive hospitality opportunities, tickets for games, player appearances and use of the stadium facilities for Zoopla to both entertain its advertising members and support its charitable efforts. Having recently played their last match of the season, the Baggies finished in 10th place this year, their highest ever finish in the Barclays Premier League.
The company feels that this latest deal confirms Zoopla’s commitment to becoming the UK’s best known online property brand. Despite being around only four years, Zoopla is already the second most visited site in the UK.
With only twenty teams in the Premier League, Zoopla joins an elite group of brands including Aviva, Emirates, Samsung and Standard Chartered in securing the principal sponsorship of one of these top class football clubs.
Alex Chesterman, Founder & CEO of Zoopla said: “We are very excited to be partnering with West Bromwich Albion, a family club with a rich heritage and some of the best fans in football. This deal will help raise our brand awareness and reach a huge audience and is a further step in our mission to make Zoopla a household name, synonymous with online property search and research.”
Mark Jenkins, Chief Executive of West Bromwich Albion Football Club said, “We are delighted to welcome Zoopla as our new principal club sponsor, in what represents the most comprehensive sponsorship deal in the club’s history. We have been impressed by the approach that Zoopla have taken to supporting the club, are confident that they will be a great partner for us and are looking forward to building a strong working relationship with them.”
Adrian Wright, Sales & Marketing Director of West Bromwich Albion Football Club said, “We have found a fantastic partner in Zoopla and are excited about working with the Zoopla team to help achieve their brand and business objectives over the coming years.”
“Our agent members will benefit greatly from the national brand exposure of this partnership as we further cement our position as their most valued marketing partner. We are looking forward to working closely with West Bromwich Albion to ensure that this is a highly beneficial relationship for both parties,” concluded Alex Chesterman.