Zoopla survey reveals more agents are turning to Facebook Marketplace

February 18, 2020
Share this Post: 

The number of agents that have turned towards social media to promote their listings is growing, according to Zoopla. Specifically, Facebook has been the go-to platform for these agents who are listing their properties and looking for new homes to promote.

But Zoopla would not be drawn on its  its short-lived Facebook Marketplace partnership or say whether it had plans to return to it.

The portal has released the latest findings from its State of the Property Nation survey, which found that 65% of agents plan to harness social media to promote listings this year, with a 50% annual increase in consumers browsing homes on Facebook.

The research found that 12% of house hunters now use Facebook to browse for homes, up 50% from a year ago.

While social media is increasingly important, Zoopla said email marketing remains key for savvy house hunters, with 47% signed up to portal email alerts, rising to 64% in London.

Almost six in ten (59%) agents surveyed used portals as their primary marketing tool. This is in line with consumer preference, with 77% using portals to conduct their property search.

Read more here

February 18, 2020

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Zumper Movoto Deal
US Portal Operators OJO Labs and Zumper Sign Listings Deal

The US real estate portal operator OJO Labs has announced that it has signed a listings partnership deal with rental...

Read More
Women In Tech Rea And Zoopla
REA Group and Zoopla Backing Women in Tech Initiatives

Both leading Australian portal operator REA Group and British property portal Zoopla have today announced measures to back women in...

Read More
Idealista Apartments Barcelona
Idealista Wins Legal Fight Over Responsibility of Listings Content in Barcelona

Authorities in the Spanish region of Cataluña have closed the cases against Idealista which could have seen the portal company...

Read More
Alma Media House Symmetry
Alma Media Q3 Figures Show a Healthy Company as Stock Trades at Record High

Alma Media, the operator of Finland's two largest real estate marketplaces, has released figures from its Q3 that show record...

Read More

Popular News