Zoopla survey reveals more agents are turning to Facebook Marketplace

The number of agents that have turned towards social media to promote their listings is growing, according to Zoopla. Specifically, Facebook has been the go-to platform for these agents who are listing their properties and looking for new homes to promote.

But Zoopla would not be drawn on its  its short-lived Facebook Marketplace partnership or say whether it had plans to return to it.

The portal has released the latest findings from its State of the Property Nation survey, which found that 65% of agents plan to harness social media to promote listings this year, with a 50% annual increase in consumers browsing homes on Facebook.

The research found that 12% of house hunters now use Facebook to browse for homes, up 50% from a year ago.

While social media is increasingly important, Zoopla said email marketing remains key for savvy house hunters, with 47% signed up to portal email alerts, rising to 64% in London.

Almost six in ten (59%) agents surveyed used portals as their primary marketing tool. This is in line with consumer preference, with 77% using portals to conduct their property search.

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