Jumping at the chance to siphon agents from one of its biggest rivals, Zoopla had created a campaign favoring agents who left Rightmove to join Zoopla and then extended that campaign to equally nine months.
The real estate agency is now doubling back and telling its agents that saying the campaign isn’t back-dated.
In fact, what agents are saying and what Zoopla is confirming aren’t matching up. Zoopla says it won’t extend its offer to agents, even though agents who have come forward claiming the company contacted them personally with the offer.
Zoopla told sources that there is no change to the fee reduction offers as of this time.
The real estate agency saw high spikes in sales this month and has reported that the ‘leave Rightmove’ campaign has been an outstanding success. However, whether or not the misunderstandings between agency and agent continues will yet to be seen.