Zoopla Property Group (ZPG) has implemented a number of significant improvements to its platform, which powers the Zoopla.co.uk and PrimeLocation.com websites, all targeted at further enhancing the quality of experience for its users and the quality of enquiries it delivers to its members.
The latest new features include the addition of a Grid view for property results and the ability to filter search results by a variety of attributes and keywords, making it even easier for users to find the properties that match their specific requirements. And numerous other changes have recently been made across the ZPG platform, focused on delivering the highest quality and most targeted leads possible to its members.
ZPG publishes hundreds of updates and enhancements to its platform on a monthly basis, but has recently tilted its focus towards optimising the quality of enquiries it delivers over quantity. ZPG delivers over 2 million leads per month on average to its members and is one of the most valued sources of enquiries to the residential property sector.
Alex Chesterman, Founder & CEO of Zoopla Property Group said: “As part of our mission to be the most effective partner to our members, making sure that we are connecting the right users with the right property professionals is an essential part of what we do. We are constantly thinking about how we can maximize the efficiency of that matching process so that our members have the highest likelihood of converting our enquiries into transactions.”