ZPG has let go of marketing agency, Ravensworth, which it had owned for almost 3 years. The Printed Group, its original owner, has grabbed it back for an undisclosed amount.
The choice to sell it back to The Printed Group was made because, as the Zoopla parent company explained, it “is the best possible home for the Ravensworth business and can provide it with the support and investment it needs to grow its business.”
Ravensworth is an on-demand print and marketing services company utilized by agencies across the UK market. ZPG has claimed that the marketing agency has done nothing but build up Zoopla’s presence within the industry.
So, why the need to sell it if it has been an asset to the real estate portal for the last three years? The acquisition was conducted before Silver Lake Partners took over the company. Silver Lake has implemented its own staff for production, marketing, and engineering, leaving no room for Ravensworth.