AdReach, is a re-targeting product that allows agent members of ZPG to promote their business, brand and properties to consumers across a number of leading websites including Facebook. AdReach is bought on a cost-per-click basis and uses the unique consumer data ZPG collects to efficiently target an agent’s desired audience to produce more leads for their business or drive traffic to their own site.
By focusing on leads that are incremental to those that partners receive from their standard ZPG subscription, AdReach offers ZPG agents a cost effective alternative to paid search and helps property professionals reach more potential customers in their area to win more business.
Mark Goddard, Managing Director, ZPG Property Services, said the company was happy with the product’s success.
“We are delighted that our AdReach product has been recognised for the innovative and powerful tool that it is,” he said.
“AdReach was created to leverage our digital marketing expertise and help our partners maximise their opportunities to target an engaged audience and has delivered great results for our members since we launched it.”
The British Media Awards ceremony takes place on 3 March 2017.