Zoopla's new "Zooploma" has officially launched

Zoopla's new "Zooploma" has launched to support renters by offering advice on the rental process.

100,000 renters - or aspiring renters - have already signed-up to the rental Zooploma since it went live last week. Once subscribed, users will receive a series of 19 easy to digest emails over five weeks.

According to the latest Zoopla Rental Market Report, the average time to rent a property in the UK is 17.7 days.

Zoopla's first-time buyer guide launched on Boxing Day and has already achieved over 186,000 sign-ups.

Adam Knight, Head of CRM at Zoopla, said: 

“By engaging with tenants in a meaningful way in this tailored, digital format, we are driving valuable leads to our letting agent customers."

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